Exceptional Merit for Context-Sensitive Town Center Development: Alpharetta City Center

Exceptional Merit for Context-Sensitive Town Center Development: Alpharetta City Center

The City of Alpharetta
Morris & Fellows
South City Partners
MidCity Real Estate Partners
Hedgewood Homes


Alpharetta City Center

Alpharetta City Center is the beating heart of downtown Alpharetta. Its walkable 26 acres are home to Alpharetta City Hall, a Fulton County Library branch, as well as restaurants, retail, offices, luxury apartments, single-family houses, and 2.5 acres of green space.

The project is a result of a public-private partnership whose groundwork was laid 15 years ago when the city of Alpharetta first set forth its goals to build a true downtown through its LCI program. In the years since, it has worked steadily to create City Center from mostly underutilized commercial spaces around the intersection of N. Main Street and Academy Street.

The transformation is dramatic. The City Center has replaced an assortment of empty lots and underused buildings with a unified building design that blends seamlessly with the surrounding historic downtown, including a network of bike-ped paths that connect housing to schools, retail, and other amenities. The development is designed around five major green spaces.  At its center, the Town Green connects the new City Hall to the restaurants and shops of Main Street.

City Center has attracted a great deal of development, such as chef-driven restaurants and residential, retail, and offices — including DataScan, whose headquarters now fill 36,000 of a 45,000 square-foot building.

The development has important green touches, too. Pervious surfaces — which help reduce storm-water runoff — make up more than 10 of its 26 acres. This was accomplished by replacing old streets and parking lots with green spaces that house freestanding buildings. In addition, pervious materials were installed wherever possible to mitigate storm-water, and an underground system filters storm-water runoff before it reaches the property’s detention pond.